Lydia Clarke

  The, 'Get the power' advertisement can be seen as an attempt at representing women as a powerful gender, suggesting women have power over their life, and possibly even men. The image of the women with her biceps out is a picture that is used worldwide to spread the power of women and to make women feel independent, it could be seen as a message to women in general, to tell them they can stand up for themselves. The image is a mid-shot which may have been used to focus the audience on the biceps and the 'power' of the woman. The colours red and blue are quite powerful colours and are not stereo-typically 'girl' colours such as pink. On the other hand, it could be seen as sexist towards women and patriotic as the thing women have power over are cleaning products, following the stereotype of women having to do all of the cleaning around the house hold. The, 'this girl can' advertisement is showing girls to have more power than they are seen to h...

Feminism: Consumerism: Celebrity Culture: Multiculturalism: Changing attitudes to sexualities: Postmodernism:

How May is represented: This front cover of The Daily Mirror shows Theresa May to be almost a joke, as the Daily Mirror has very left-wing ideologies, this can almost be expected and will be brought by left-wing supporters. The caption, 'PM FLIP-FLOPS AGAIN' shows May to be indecisive and possibly implying that she should not be trusted. Additionally, 'Mrs U-turn' again shows May to be indecisive, the rhetorical question positions and encourages the audience to disagree with May's choices. There is very little copy on the front cover, this decision may have been made so the audience cannot really argue with the Mirror's headlines and ideologies as they are negative about Theresa May from the very beginning. The image used of Theresa May is very unflattering, similarly, satire is used to show May as a joke as well as her decisions and ideologies.  The Sun newspaper does not have a specific ideology, it tends to go with what is most popular at the time, mos...