Advertisements- Old Spice

The advertisement of course appeals to men, 'Smell like a man,man'. However the main audience is women because they typically do the shopping and will therefore be the one to buy the aftershave for their partner. They are aiming to get the women to care about what their man smells like, and will therefore get the 'manlier' body wash, rather than the 'lady scented body wash' that all men seem to have. The items in the ad such as the diamonds, the horse, and the tickets are all expensive and generally only couples earning a good amount of money can afford and desire. The ad almost seems to assume that the woman in the audience may be disappointed with their partner ('look at your man, now back to me, now at your man, now back to me, sadly he isn't me') because they do not look or smell like the presenter.
The poster appeals to the audience because the man is what most males wold aspire to look like. The background, the beach and the horse, is appealing to the audience because it is where the majority of the audience would rather be. The product is held by the desirable man in the photo almost as though it is a trophy and that it would be a reward to buy it, therefore attracting more viewers to buy the product.
The intentions for this ad are clear, to increase their sales by engaging a larger audience and targeting women as well as men. The ad is intended to be funny which can involve the audience and make it a more memorable ad and will therefore not be forgotten as people tend to remember things they laugh at.