Analysing Advertisements
The text, 'In a different league' is large and yellow to draw attention to it so the audience can read it clearly, the colours are used as they are the colours of the lucozade sport bottle and therefore the audience immediately see the resemblance between the advert and the brand. The camera shot is straight on, with the man looking directly at the camera which can be seen as intimidating for the audience and therefore may make the audience feel as though they must pay attention, this specific camera angle shows the man's focus and determination after having lucozade, implying that he has been playing sport, he has a sweat on and looks focused. The text, 'In a different league' may be a football reference as Gareth Bale is a footballer who players for Real Madrid, and is the most expensive footballer ever, they will have used Bale because it will be more appealing to the audience because they will aspire to be as good as him. The text also refers to the isotonic d...
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