The Impact of Technological Change
Restricting access to internet content via a paid subscription is often called a paywall. Newspapers started introducing paywalls in 2010 to increase their revenue, which had been decreasing due to a decline in paid print readership and advertising revenue. For some newspapers, you can read the start or a snippet of an article and have to pay to read on. Mashable says that now '20% of newspapers have a paywall'. This will only increase because newspapers need the revenue and to keep the papers going they need funding.
The Guardian here asks for generosity because they do not have a paywall as they want to 'keep their journalism as open as they can' They do ask however for the audience to donate £1 to support the Guardian, which is optional, but helps fund the paper.
The Daily Mail has a log in section where you can 'join now' which includes sharing your views on the news, checking your status, and comparing your comments to other members:
Similarly, the independent has a 'register' button where you are given the opportunity to subscribe, there are different editions depending on whether you are subscribed or not, encouraging more viewers to subscribe.
The Telegraph has now introduced a paywall for all UK readers. It offers two packages, one which is £1.99 a month giving access from the web and through smartphone apps. The second is £9.99 a month providing tablet app access and a loyalty card membership. However the Telegraph has adopted a model where it provides free access to 20 articles a month before asking readers to pay.
Newspapers which are printed may have the website or their social media names on the paper somewhere so the audience see's it and may go to the website or their social media and follow their news in a different way. Again if you go on the website of a newspaper the links to their social media sites would be on there so more ways that the audience can follow the news which expands the target audience because almost all ages use social media or the internet. Encouragement of reader participation is common on most social media sites, asking to 'subscribe' for more etc.
Relating to The End of Audience Theories-
Every consumer is now a producer, if you are a subscriber of a newspaper then you could post things on the website and send stories in to the newspaper which can be used for publicity, this means the consumer will become the producer and therefore news becomes more relying on everyone rather than a few employers. The consumer producers have different motivations to the professionals, they value autonomy as they do it for themselves rather than for the money.
The Daily Mail has a log in section where you can 'join now' which includes sharing your views on the news, checking your status, and comparing your comments to other members:
Similarly, the independent has a 'register' button where you are given the opportunity to subscribe, there are different editions depending on whether you are subscribed or not, encouraging more viewers to subscribe.
The Telegraph has now introduced a paywall for all UK readers. It offers two packages, one which is £1.99 a month giving access from the web and through smartphone apps. The second is £9.99 a month providing tablet app access and a loyalty card membership. However the Telegraph has adopted a model where it provides free access to 20 articles a month before asking readers to pay.
Newspapers which are printed may have the website or their social media names on the paper somewhere so the audience see's it and may go to the website or their social media and follow their news in a different way. Again if you go on the website of a newspaper the links to their social media sites would be on there so more ways that the audience can follow the news which expands the target audience because almost all ages use social media or the internet. Encouragement of reader participation is common on most social media sites, asking to 'subscribe' for more etc.
Relating to The End of Audience Theories-
Every consumer is now a producer, if you are a subscriber of a newspaper then you could post things on the website and send stories in to the newspaper which can be used for publicity, this means the consumer will become the producer and therefore news becomes more relying on everyone rather than a few employers. The consumer producers have different motivations to the professionals, they value autonomy as they do it for themselves rather than for the money.
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