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Analysing Advertisements

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The text, 'In a different league' is large and yellow to draw attention to it so the audience can read it clearly, the colours are used as they are the colours of the lucozade sport bottle and therefore the audience immediately see the resemblance between the advert and the brand. The camera shot is straight on, with the man looking directly at the camera which can be seen as intimidating for the audience and therefore may make the audience feel as though they must pay attention, this specific camera angle shows the man's focus and determination after having lucozade, implying that he has been playing sport, he has a sweat on and looks focused. The text, 'In a different league' may be a football reference as Gareth Bale is a footballer who players for Real Madrid, and is the most expensive footballer ever, they will have used Bale because it will be more appealing to the audience because they will aspire to be as good as him. The text also refers to the isotonic d...
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The Impact of Technological Change

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Restricting access to internet content via a paid subscription is often called a paywall. Newspapers started introducing paywalls in 2010 to increase their revenue, which had been decreasing due to a decline in paid print readership and advertising revenue. For some newspapers, you can read the start or a snippet of an article and have to pay to read on. Mashable says that now '20% of newspapers have a paywall'. This will only increase because newspapers need the revenue and to keep the papers going they need funding. The Guardian here asks for generosity because they do not have a paywall as they want to 'keep their journalism as open as they can' They do ask however for the audience to donate £1 to support the Guardian, which is optional, but helps fund the paper.  The Daily Mail has a log in section where you can 'join now' which includes sharing your views on the news, checking your status, and comparing your comments to other members: ...
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News Case Studies

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Paradise Papers Story On Monday 6th November, the main headlines covered leaked documents revealing the final details of the super rich. It outlined how many were allowed to keep money outside the UK in order to avoid paying tax. The Guardian spent a number of days publishing a series of articles focusing on this 'paradise papers' story. The yellow colour linked all these front cover stories together. The Guardian are a left wing broadsheet which means they were critical of the Queen. They use language such as; 'exploiting the poor' and 'controversial' because they are socialist and their ideology is that it's wrong and it is not moralistic for the rich to protect their money and become richer whilst the poor are being taxed and are losing more money. The Daily Mail's headline portrays that the Queen is the victim in all this, 'DRAGGED', which is similarly negative language but used to show a different ideology. Media Language- The Guardia...
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