Media Coursework final video

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Analysing Advertisements

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The text, 'In a different league' is large and yellow to draw attention to it so the audience can read it clearly, the colours are used as they are the colours of the lucozade sport bottle and therefore the audience immediately see the resemblance between the advert and the brand. The camera shot is straight on, with the man looking directly at the camera which can be seen as intimidating for the audience and therefore may make the audience feel as though they must pay attention, this specific camera angle shows the man's focus and determination after having lucozade, implying that he has been playing sport, he has a sweat on and looks focused. The text, 'In a different league' may be a football reference as Gareth Bale is a footballer who players for Real Madrid, and is the most expensive footballer ever, they will have used Bale because it will be more appealing to the audience because they will aspire to be as good as him. The text also refers to the isotonic d...
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The Impact of Technological Change

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Restricting access to internet content via a paid subscription is often called a paywall. Newspapers started introducing paywalls in 2010 to increase their revenue, which had been decreasing due to a decline in paid print readership and advertising revenue. For some newspapers, you can read the start or a snippet of an article and have to pay to read on. Mashable says that now '20% of newspapers have a paywall'. This will only increase because newspapers need the revenue and to keep the papers going they need funding. The Guardian here asks for generosity because they do not have a paywall as they want to 'keep their journalism as open as they can' They do ask however for the audience to donate £1 to support the Guardian, which is optional, but helps fund the paper.  The Daily Mail has a log in section where you can 'join now' which includes sharing your views on the news, checking your status, and comparing your comments to other members: ...
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Male Gaze Theory- music video

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The Male Gaze Theory Music Video of my choice Katy Perry- Bon Appetit In this music video Katy Perry has a relationship with the males and females in the audience. She shows herself to be in control towards the men, empowering herself which inspires the women, and makes them feel like that is how they should be. I would say that this music video is more aimed at the women to try and empower them as they should take control instead of the men. However, this video still contains a significant amount of The Male Gaze, as Katy Perry is wearing very little clothing for the majority of the video and is presenting herself purposely in a sexual way. The clothing that she wears links with the lyrics of the video because it is mainly about giving herself away to the men for sex, even though she still feels in control. The audience could look at the singer in many ways, first of all, the feminists in the audience would most likely disagree with the way she presents herself and the way she int...
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