Pre-production stage

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The Fairtrade MarkFairtrade 

The fair-trade mark is recognised around the world. Almost three quarters of UK shoppers tell us that they use it to decide whether the product is ethical. The mark is a registered certification label for products sourced from producers in  developing countries. Fairtrade work with businesses, consumers and campaigners, and the farmers and workers have equal say in everything done. 
The Fairtrade vision: a world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future. 
The Fairtrade mission: to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives.   

Some fair-trade products include: bananas, chocolate, cotton, beauty products, gold, coffee, 
flowers, tea, wine and sugar. 
other fairtrade products include:
Bala sport, calypso soft drink, karma cola UK, Ben and jerrys, eatfair and lemberona. 

 Cotton:
Although world cotton production is dominated by China, India and the US, cotton is vital for the survival of many low income countries in Central and West Asia and Africa. Cotton farmers in developing countries, including leading producers like India and China, live in hardship. As many as 100 million households are directly engaged in cotton production and an estimated 300 million people work in the cotton sector when family labour, farm labour and workers in ancillary services such as transportation, ginning, baling and storage are taken into account. Fairtrade cotton was launched to put the spotlight on these farmers who are often left invisible, neglected and poor at the end of a long and complex cotton supply chain. 

Image result for cadburyCocoa:
Ninety per cent of the world’s cocoa is grown on small family farms by about 6 million farmers who earn their living from growing and selling cocoa beans.Cocoa trees grow in tropical environments, within 15 to 20 degrees latitude from the equator. The ideal climate for growing cocoa is hot, rainy, and tropical, with lush vegetation to provide shade for the cocoa trees.

Tea:
Examples of fairtrade tea-
Tesco 
Waitrose
clippers
sainsburys 

 Advertisement:

Image result for fairtrade cadbury ad 2011
Fairtrade advertisement is used to persuade the audience to buy fairtrade as it has many benefits towards our environment and society. 
When cadburys dairy milk announced they were going fairtrade in 2011 they collected even more consumers than before, the advert they produceds main focus was on fairtrade, that being fairtrade is better for the world and now that dairy milk is fairtrade, buying it wold make the world a happy place.  

Examples of fairtrade marketing:
Image result for fairtrade adverts

Image result for fairtrade product advertsImage result for fairtrade product advertsImage result for fairtrade product adverts























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