Posters and Evaluation

Evaluation
As the brand is Fair Trade I thought it would be most suitable and related if the photographs were took in nature and were edited minimally to show the pure, natural beauty of local areas around us, linking with the Fair Trade element to the brand, and emphasizing the environmentally friendly. The clothing I dressed the models with as a part of my mise-en-scene are fashionable and would attract my target market. The sweater and skirt on the right poster were used because it is stylish but classy and the model I used demonstrates this perfectly. The model on the right is wearing more of a mainstream outfit, mom jeans and an off the shoulder black top, this will appeal to the younger of the target audience however the mom jeans will appeal to the older of the target audience as they may have worn clothes similar when they were younger.The brand almost encourages viewers to care more for the environment and wear fair trade clothes because it is good for the environment and still stylish to wear. My posters are different to traditional modelling posters such as this one:

Most modelling posters are took in front of a white board with specific lighting, which is different to my posters as I have used the natural lighting whilst the sun was going down. I have also used natural backgrounds with interesting angles and focuses. On the left poster the colour of the sky compliments the colour of the jeans as they are similar but makes the jeans look strong with colour. My posters meet the demands of my original brief, I was originally planning to model one of the girls by a lake, but was unable to reach it on that particular day, so the background was tested and improvised. I used photoshop to edit the logo and slogan onto each of the posters, and on the left poster I sharpened the models face as the camera's focus was on the tree as opposed to her face.