Music Video Textual analysis

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Singala- sweet lovin'

Image result for sigala sweet lovin

The video is filmed in the streets of America, it has a high beat that is easy to dance to. The red smoke gives the feeling of being alive. The colour may resemble expressing yourself. The clothes of the characters are fairly mainsteam and stylish and are dressed for summer time. The summer and weather tends to make people happier which may be why it has been used, as people watch the video they enjoy it just as they enjoy summer and hot weather. The character also skates to the beat of the music, when the beat gets faster so does her skating, the music is more focused on the beat to the lyrics as it gives off good vibes to the listeners. All the characters in the video seem to be strangers at first who mix and mingle together through dance and to the best if the music.

MK-17

Image result for MK 17 song

The music video is filmed in a fairly poor area, in the streets, all the characters seem to be at the same position in their life. The clothing they wear is loose and comfortable which is suitable for their lifestyle and their dancing. They dance to the beat and create positive vibes for the listeners. The video being set in a poor area may imply to the audience that money is not needed to have a good time. The characters all seem to be close friends with each other which links with the lyrics, 'got your back...' implying that friendship is important and all you need to have a good life.

Camelphat & Elderbrook - Cola

Image result for cola camelphat and elderbrook music video

All the characters in this video are dressed in vibrant colourful clothes which are slightly retro which show a happy atmosphere and encourage expressing yourself. The video is set in a posh old fashioned house which is different to the other two videos which are set in the street. The video was set in this house because the characters stand out over the pale walls and furniture.
























































 










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