Online Presence Analysis

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Bruno Mars-
The link from google immediately takes the user to a homepage with the most recent tour dates, a large image of Bruno Mars with an additional image of a tour guest Cardi B. The image of Bruno Mars is a mid-shot, emphasizing his facial expression which is quite serious as well as Cardi B's. This page has a link to the actual Bruno Mars website where the 'music and videos' 'news' 'store' 'subscribe' links and additional information about the tour. There are also links to his social media for example @24kmagictour and there is what appears to be a gallery at the bottom of the page, of photos professionally taken from the tour team. In the main site, the home page offers opportunities to listen to his songs from his newest album, and there is a silent video playing constantly as the main attraction of the very front page from the newest remix single of 'Finesse' with Cardi B. There are social media links at the bottom of the homepage, as well as an option to subscribe to emails.

Khalid-
Khalid's homepage has a picture of himself wearing an American flag, linking to his newest album, American teen. He is also standing in a deserted location, possibly to show that his music is his own, to the right of him is an option to sign up to the newsletter, where presumably there would be more information about Khalid and the upcoming events regarding him. Underneath the newsletter links, there is links to his social media sites, which is an effective way of keeping active with his fans. There is a link to a video on the homepage of the website of his newest song, 'OTW'. Further down there are tour dates, a link to the merch store, and another picture of him in the deserted location, although this time in a car where he seems relaxed, driving with the window down. The homepage on a whole is quite simple and all in a cream type colour which looks quite modern and almost offers the feeling of relaxation as it gives connotations of summer and enjoying yourself, which may be the aim as Khalid's music could be categorized as summer type music.

Dua Lipa-
The main part of this homepage is the large image or Dua Lipa posing, which on the image includes a link to the newest released single, 'IDGAF' at the top right of her page there are seven links to social media sites, implying that Dua Lipa is very active online. As well as seven links to other parts in the website i.e. 'music, live, vip, news etc'. Scrolling down on the homepage there is a link to the newest single's official video, as well as some news and magazine covers. This homepage is very moving, there are many moving images, which is not that common in artist websites, making her homepage stand out from the rest. The colours on the homepage are varied but all seem to work together to make the page look good.

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