Making Media: The Jungle Book 2016
Production:
-The Jungle Book 2016 was produced by Walt Disney pictures, directed and co-produced by Jo Favreau and written by Juatin Marks.
-It was partly based on the original Jungle Book film but also drew more towards Kipling's original books, giving a darker tone
-Part of Disney's on-going policy to create live-action versions of its earlier animated classics
-Largest art of what is seen on screen is produces using CGI
-Favreau wanted the film to be part homage to the classic Disney films of the 1930s to 1940s (possibly why a Bambi reference is made in the first scene)
-All animals and landscapes etc. were created on computers, mostly by the British Digital effects house MPC
-The JB16 aimed to create a more realistic look instead of a cuddly cartoon type feel
-It targetted older movie-goers (possibly the people who were little when the original disney version of JB came out)
-The humour was harder to capture being a live action movie
-Favreau '...saw what Kipling did because he offered a lot... focus on images that I remember from it...'
-Jon Favreau: They came to me to adapt. It was not a “no-brainer” for me. I really dug the original ’67 film that I grew up with and there were certainly a lot of ways to go wrong with this project. I have enjoyed watching Disney animated films transition to live-action.
-JB16 is the result of cutting edge CGI – the animals were created digitally post-production and the one actor in the film (playing Mowgli) acted against a blue screen.
-On the set, scenes for The Jungle Book were first filmed using motion capture.
-Both the 1967 and 2016 versions worked in Technicolor. This is a useful account of the integral working relationship and production process
-‘We motion-captured the entire movie before we filmed anything and we cut the whole film together,’ says Favreau. Using that footage, the effects team then built the film’s sets virtually, a process known as pre-visualisation (previz).‘Everything was mapped against the virtual sets. We designed the sets like you would for a video game.’
Behind the Scenes:
-Scarlett Johanson = The snake, re-inventing the character as a female
-cel animation as a homage - multiplane layers during the first scene (intro part)
-The acotrs are characters from our generation, representation of a modern day audience. The cast was related to the character similarly to the JB 1967 version
-Sherman, the same lyric artist from both JB's added additional lyrics to King Louie's 'I wan'na be like you'
-Christopher Walker= King Louie, a white man used instead of a black man (used in 1967 version) as a less racial approach
-The producers tried to keep the animals as close to the normal anatomy of that animal to make sure it was as realistic as possible
-Some of the producers went to other countries like India to look at Jungles and such to help create realism
-A lot more people were involved in the production of the JB 2016 compared to the 1967 version
-Mowgli in the 1967 version was played by a white man but the Mowgli used in the 2016 version was casted based more upon his looks and could be seen as a more accurate representation of Mowgli
-JB16 included some of the original JB music
-Sean Bailey (head of production) said the team were able to call on Disney's huge archives
Ownership, Marketing and Distribution
-Disney leads the world in production and distribution of popular culture
-The re-presented the JB1967 with the JB16
-JB16 was planned by Walt Disney Studios Chairman , Alan Horn
-New versions (live actions) already have a market with the, already smitten parents who know and approve of the story
-re-imagining old films = new live action films
-Bailey creditied the divisions escalating success rate to the silo system instituted by Disney Chairman Bob Iger and managed by Alan Horn
-Disney only release around 12 films a year, 8 of them are generally global blockbusters
-In terms of Disney being conglomerate and diversified etc. the production process of JB16 was highly dependant on other companies such as MPC and so was not fully made in-house, where the original JB was
-JB16 was distributed by Walt Disney Studios Motion Pictures
-Favreau was aware of the technological inter-relationship between the making of the film and its promotion
-Technology has been one of the main 'draws' of the film (green screens, live action realistic animals etc.)
-This is seen in the way Disney use social media, having JB16 Facebook, twitter, and Instagram accounts (convergence) The accounts released teasers and making photos of the film that excited the fans
-Apart from traditional marketing devices (theatrical trailers and print based posters) Disney uploaded a snapchat filter of 'kaa' the snake, causing promotion as the filter went viral
-JB16 was produced in 3D (as well as 2D) as one of the first films to be released in Dolby Vision 3D
-It was released on digital downloads i.e. iTunes, Google Play etc. as well as DVD and Blu-ray
-Walt Disney records released a soundtrack album
-They also released more merchandise such as; clothing, toys and home-wear
5 areas in which a film is graded:
-swearing/ profanity
-violence
-sex and nudity
-drug use
-frightening and intense scenes
The JB16 is rated a PG as the live, realistic characters create a more intense and frightening tone for the audience. The JB 1967 is rated a U as being a cartoon the intense scenes are limited.
Economics/Funding
-JB16 cost an estimated $175m to produce, but opened with $103.6 million in North America, making one of the biggest April debuts ever at the box office.
-It grossed over $966 million, making it the fifth highest grossing film of 2016 and the thirty-fifth highest grossing film of all time
-Disney earned more at the box office than any of tghe other 6 majors; amassed $2.5 billion globally
-Disney's nearest rivals, Warner Bros and Universal with each at roughly $1.8 billion
-The studio had the top 4 grossing films of 2016
-The film was released in 70 countries, opening at different times depending on competition and school holiday dates
-It was particularly strong in terms of 3D ticket sales
-A sequel is planned, possible release in 2019
Maintaining Audiences
-'Considering the highly developed corporate synergy in which every Disney product is both a commodity and an ad for every other Disney commodity...'
-Disney products themselves are advertisements for Disney
-They market to a wide range of age groups
-'according to surveys, 49% of the sales were attributed to movie-goers who were over 25 years of age. And audiences in the age of 18 to 24 led to 33% of ticket sales'
-Film was not critiqued much
-The movie is playing to not just the coveted Disney female audience, but to all demos
-Disney had developed a marketing strategy similar to a political campaign
-97% of the audience gave the film an A or a B
-The Jungle Book 2016 was produced by Walt Disney pictures, directed and co-produced by Jo Favreau and written by Juatin Marks.
-It was partly based on the original Jungle Book film but also drew more towards Kipling's original books, giving a darker tone
-Part of Disney's on-going policy to create live-action versions of its earlier animated classics
-Largest art of what is seen on screen is produces using CGI
-Favreau wanted the film to be part homage to the classic Disney films of the 1930s to 1940s (possibly why a Bambi reference is made in the first scene)
-All animals and landscapes etc. were created on computers, mostly by the British Digital effects house MPC
-The JB16 aimed to create a more realistic look instead of a cuddly cartoon type feel
-It targetted older movie-goers (possibly the people who were little when the original disney version of JB came out)
-The humour was harder to capture being a live action movie
-Favreau '...saw what Kipling did because he offered a lot... focus on images that I remember from it...'
-Jon Favreau: They came to me to adapt. It was not a “no-brainer” for me. I really dug the original ’67 film that I grew up with and there were certainly a lot of ways to go wrong with this project. I have enjoyed watching Disney animated films transition to live-action.
-JB16 is the result of cutting edge CGI – the animals were created digitally post-production and the one actor in the film (playing Mowgli) acted against a blue screen.
-On the set, scenes for The Jungle Book were first filmed using motion capture.
-Both the 1967 and 2016 versions worked in Technicolor. This is a useful account of the integral working relationship and production process
-‘We motion-captured the entire movie before we filmed anything and we cut the whole film together,’ says Favreau. Using that footage, the effects team then built the film’s sets virtually, a process known as pre-visualisation (previz).‘Everything was mapped against the virtual sets. We designed the sets like you would for a video game.’
Behind the Scenes:
-Scarlett Johanson = The snake, re-inventing the character as a female
-cel animation as a homage - multiplane layers during the first scene (intro part)
-The acotrs are characters from our generation, representation of a modern day audience. The cast was related to the character similarly to the JB 1967 version
-Sherman, the same lyric artist from both JB's added additional lyrics to King Louie's 'I wan'na be like you'
-Christopher Walker= King Louie, a white man used instead of a black man (used in 1967 version) as a less racial approach
-The producers tried to keep the animals as close to the normal anatomy of that animal to make sure it was as realistic as possible
-Some of the producers went to other countries like India to look at Jungles and such to help create realism
-A lot more people were involved in the production of the JB 2016 compared to the 1967 version
-Mowgli in the 1967 version was played by a white man but the Mowgli used in the 2016 version was casted based more upon his looks and could be seen as a more accurate representation of Mowgli
-JB16 included some of the original JB music
-Sean Bailey (head of production) said the team were able to call on Disney's huge archives
Ownership, Marketing and Distribution
-Disney leads the world in production and distribution of popular culture
-The re-presented the JB1967 with the JB16
-JB16 was planned by Walt Disney Studios Chairman , Alan Horn
-New versions (live actions) already have a market with the, already smitten parents who know and approve of the story
-re-imagining old films = new live action films
-Bailey creditied the divisions escalating success rate to the silo system instituted by Disney Chairman Bob Iger and managed by Alan Horn
-Disney only release around 12 films a year, 8 of them are generally global blockbusters
-In terms of Disney being conglomerate and diversified etc. the production process of JB16 was highly dependant on other companies such as MPC and so was not fully made in-house, where the original JB was
-JB16 was distributed by Walt Disney Studios Motion Pictures
-Favreau was aware of the technological inter-relationship between the making of the film and its promotion
-Technology has been one of the main 'draws' of the film (green screens, live action realistic animals etc.)
-This is seen in the way Disney use social media, having JB16 Facebook, twitter, and Instagram accounts (convergence) The accounts released teasers and making photos of the film that excited the fans
-Apart from traditional marketing devices (theatrical trailers and print based posters) Disney uploaded a snapchat filter of 'kaa' the snake, causing promotion as the filter went viral
-JB16 was produced in 3D (as well as 2D) as one of the first films to be released in Dolby Vision 3D
-It was released on digital downloads i.e. iTunes, Google Play etc. as well as DVD and Blu-ray
-Walt Disney records released a soundtrack album
-They also released more merchandise such as; clothing, toys and home-wear
5 areas in which a film is graded:
-swearing/ profanity
-violence
-sex and nudity
-drug use
-frightening and intense scenes
The JB16 is rated a PG as the live, realistic characters create a more intense and frightening tone for the audience. The JB 1967 is rated a U as being a cartoon the intense scenes are limited.
Economics/Funding
-JB16 cost an estimated $175m to produce, but opened with $103.6 million in North America, making one of the biggest April debuts ever at the box office.
-It grossed over $966 million, making it the fifth highest grossing film of 2016 and the thirty-fifth highest grossing film of all time
-Disney earned more at the box office than any of tghe other 6 majors; amassed $2.5 billion globally
-Disney's nearest rivals, Warner Bros and Universal with each at roughly $1.8 billion
-The studio had the top 4 grossing films of 2016
-The film was released in 70 countries, opening at different times depending on competition and school holiday dates
-It was particularly strong in terms of 3D ticket sales
-A sequel is planned, possible release in 2019
Maintaining Audiences
-'Considering the highly developed corporate synergy in which every Disney product is both a commodity and an ad for every other Disney commodity...'
-Disney products themselves are advertisements for Disney
-They market to a wide range of age groups
-'according to surveys, 49% of the sales were attributed to movie-goers who were over 25 years of age. And audiences in the age of 18 to 24 led to 33% of ticket sales'
-Film was not critiqued much
-The movie is playing to not just the coveted Disney female audience, but to all demos
-Disney had developed a marketing strategy similar to a political campaign
-97% of the audience gave the film an A or a B
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