Lydia Clarke

Analyse how the poster advertisement (Source A) has created meaning through the use of Media Language in this source by comparing it to the  Shelter  advertising campaign. The definition for 'amnesty' is 'an official pardon for people who have been convicted of political offences'  Amnesty international -peace cuts through the wire, strong  -barbwire prison -colour red emotionally intense colour  -beige background -charity raising awareness Shelter -colour red -faces (camera close up) straight face (instructed) -copy  -black background to contrast the front Amnesty is an official pardon for people who have been convicted of political offences, amnesty international is a charity organisation who work to protect people. In the poster, there is a hand which is making a 'peace' sign to show that the charity's main aim is peace, contrasting the barbed wire which is acting as a prison in this image. Additionally, the peace s

The text, 'In a different league' is large and yellow to draw attention to it so the audience can read it clearly, the colours are used as they are the colours of the lucozade sport bottle and therefore the audience immediately see the resemblance between the advert and the brand. The camera shot is straight on, with the man looking directly at the camera which can be seen as intimidating for the audience and therefore may make the audience feel as though they must pay attention, this specific camera angle shows the man's focus and determination after having lucozade, implying that he has been playing sport, he has a sweat on and looks focused. The text, 'In a different league' may be a football reference as Gareth Bale is a footballer who players for Real Madrid, and is the most expensive footballer ever, they will have used Bale because it will be more appealing to the audience because they will aspire to be as good as him. The text also refers to the isotonic d

Paradise Papers Story On Monday 6th November, the main headlines covered leaked documents revealing the final details of the super rich. It outlined how many were allowed to keep money outside the UK in order to avoid paying tax. The Guardian spent a number of days publishing a series of articles focusing on this 'paradise papers' story. The yellow colour linked all these front cover stories together. The Guardian are a left wing broadsheet which means they were critical of the Queen. They use language such as; 'exploiting the poor' and 'controversial' because they are socialist and their ideology is that it's wrong and it is not moralistic for the rich to protect their money and become richer whilst the poor are being taxed and are losing more money. The Daily Mail's headline portrays that the Queen is the victim in all this, 'DRAGGED', which is similarly negative language but used to show a different ideology. Media Language- The Guardia

The advertisement of course appeals to men, 'Smell like a man,man'. However the main audience is women because they typically do the shopping and will therefore be the one to buy the aftershave for their partner. They are aiming to get the women to care about what their man smells like, and will therefore get the 'manlier' body wash, rather than the 'lady scented body wash' that all men seem to have. The items in the ad such as the diamonds, the horse, and the tickets are all expensive and generally only couples earning a good amount of money can afford and desire. The ad almost seems to assume that the woman in the audience may be disappointed with their partner ('look at your man, now back to me, now at your man, now back to me, sadly he isn't me') because they do not look or smell like the presenter. The poster appeals to the audience because the man is what most males wold aspire to look like. The background, the beach and the horse, is appea

Unfinished Sympathy Analysis- Unfinished Sympathy seems to be about the beginning of something new, a relationship, starting to get involved with someone who then pulls away, 'You're the book I have now opened and now I've got to know much more' which suggests she has had some contact with the person but is left wanting more. 'Like a soul without a mind' conveys the feeling of emptiness as a result of this desire, and suggests that she is missing something she needs. She also expresses her anger that the other person pulled away, 'You really hurt me baby...' The song is full of fear, the fear of falling in love, the fear of getting hurt, the fear of becoming too close, 'really hurt me baby, really cut me baby', which juxtaposes the video as the woman walks through the street with no fear at all, which may be suggesting that she is not afraid of physically dangerous situations, but emotionally terrified.  Burn the Witch Analysis- Burn the Witc

Radiohead are an English rock band from Abingdon, Oxfordshire. They formed in 1985, the band consists of Thom Yorke, Ed O'brien, Phil Selway, and brothers Jonny and Colin Greenwood. When Radiohead first got together they were called 'On a Friday' because they practiced on a Friday, however after they were singed in 1991 they changed their name to Radiohead. Their genre of music includes, Art rock, alternative rock, progressive rock, electronica and experimental rock. In the promotional photos of Radiohead they always appear to be serious, never smiling, emphasising that their music is not necessarily happy and cheery, their music is heartfelt and has meaning to them personally. Some of their photos are uniform, they are all lined up with the same facial expression and are mainly all in black and white. They show themselves to be different from other artists.  One of their songs, 'burn the witch' is inspired by the wicker man and the Trumpton Trilogy, they show a

Media Audience  Theories- Uses and Gratification Theory Reception Theory- Hall Cultivation Theory- Gerbner Media Effects- Bandura Fandom- Jenkins End of Audience Theories- Shirky The uses and gratification theory comments on the roles of the audience and the media being consumed. It is a popular approach to understanding mass communication. The audience choose what type of media they consume, and are responsible to choose the media that meets their needs. Identify, Educate, Entertain, Social Interaction Criticisms of the theory: - no control -unconscious influence on our lives -assumes media has power Reception theory states that Hall's 'encoding-decoding' model argued that the media producers encode 'preferred meanings' into texts, but these texts may be read by their audiences in a number of different ways. The dominant hegemonic position: a preferred reading that excepts the texts message, and the ideological assumptions behind the message. The

In my views, I agree with free press more than state censorship, although state censorship is thought to be 'protecting' the audience, it is in fact blinding them from the harsh reality. Free press also offers more than one viewpoint or ideology and therefore enabling the audience to decide their own beliefs, whereas state censorship is one person manipulating the rest of us to believe what they believe in. Free press also sparks debate, healthy debates that we need to have to understand all viewpoints and opinions. Free press also politically uncover stories, stories that are interesting to the audience and things we should all be aware of, such as the story below on The Guardian's twitter page: Some countries have state censorship for 'protection' which stop them from going on certain areas of the internet or news, which is just brainwashing the audience, making them believe that the world is perfect and that issues like racism are very rare, which is feeding t

The music video is a narrative because the lyrics are telling a story. The video is one single tracking shot, at the beginning the camera shows a close up of two steel balls in hands of someone in leather gloves. The camera then moves on to showing a gang with a dog wearing sunglasses who look quite rough, as well as the boy next who is shown with a toy gun, which may foreshadow him when he is older, possibly with a real gun. The setting is an urban area which does not look particularly expensive, it seems quite rough and not taken care of, there is a lot of litter on the street and items dumped outside shops for example; the babies cot. On the streets there is homeless people, and people walking past, one of which who is on a skateboard because he has no legs. The lighting is natural which represents the realism of street life.       

Power and media industries- Curran and Seaton A political economy approach to the media: - ownership -control The most significant factors in how the media operate. Capitalist pattern of increasing concentration of ownership in fewer hands. Narrows the range of opinions. Profits come first at the expense of creativity. The internet does not offer a level playing field for diverse voices to be heard. Constrained by nationalism and state censorship. News is still controlled by powerful news organisations, oligarchy The Guardian, owned by Scott Trust Limited The Daily Telegraph, owned by The Barclays' brothers Press Holdings The Daily Mail, owned by Lord Rorthermere's Daily Mail and General Trust plc The Sun, owned by News Corp-orated- chairman and CEO Rupert Murdoch The Sunday Times, owned by New Corporation- Chairman and CEO Rupert Murdoch The Daily Telegraph, owned by The Barclays brothers press holdings The Observer, owned by Scott Trust Limited  The Daily Sta

Restricting access to internet content via a paid subscription is often called a paywall. Newspapers started introducing paywalls in 2010 to increase their revenue, which had been decreasing due to a decline in paid print readership and advertising revenue. For some newspapers, you can read the start or a snippet of an article and have to pay to read on. Mashable says that now '20% of newspapers have a paywall'. This will only increase because newspapers need the revenue and to keep the papers going they need funding. The Guardian here asks for generosity because they do not have a paywall as they want to 'keep their journalism as open as they can' They do ask however for the audience to donate £1 to support the Guardian, which is optional, but helps fund the paper.  The Daily Mail has a log in section where you can 'join now' which includes sharing your views on the news, checking your status, and comparing your comments to other members: