Lydia Clarke

Statement Of Intent: For my Fair Trade clothing brand, 'peace clothing' I intend to create marketing campaigns to show the Fair Trade ideologies of the products, my brand would also include extra advertisements emphasising that the brand positively differs from others by being Fair Trade. My brand will firstly feature two billboard posters with different models in slightly different locations, linking to the main appeal of the brand, being Fair Trade. Each of my models will be wearing much different clothing to show the range of products the brand has to offer. The models would hopefully have different expressions on their faces, one serious facial expression to focus purely on the clothes and the fashion element of the brand. The other model would be naturally laughing, to cover the Fair Trade side to the brand, showing that the clothing causes no harm, keeping everyone happy. The brand should aim to be fashionable and trendy so it appeals to the youth who follow fashion and

H&M Marketing Campaign: #covered #uncovered  " Originating from Sweden, H&M offers fashion and quality at the best prices. It understands the modern, digital demand from consumers. Most of its new collections will stimulate a new campaign and be promoted on all social media platforms." #covered #uncovered  was an advertising campaign used at the Superbowl final in 2014. Before the air of the actual Superbowl advert, H&M made a grand prize giveaway on Facebook and in stores for a chance to meet David Beckham (the model for H&M's body wear line). H&M engaged with the audience through the twitter campaign by letting the audience decide which version of the commercial will air real time through the hashtags '#covered' '#uncovered'.     H&M market their clothes using posters, the appeal of this poster is the price, the price is low and therefore used to entice the reader. The price of the coat is the main talk of the photo and p

Fairtrade  The fair-trade mark is recognised around the world. Almost three quarters of UK shoppers tell us that they use it to decide whether the product is ethical. The mark is a registered certification label for products sourced from producers in  developing countries. Fairtrade work with businesses, consumers and campaigners, and the farmers and workers have equal say in everything done.  The Fairtrade vision: a world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future.  The Fairtrade mission: to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives.    Some fair-trade products include: bananas, chocolate, cotton, beauty products, gold, coffee,  flowers, tea, wine and sugar.  other fairtrade products include: Bala sport, calypso soft drink, karma cola UK, Ben and jerrys, eatf