BBC 1 Breakfast Show
Audience
Audience are categorised and measured by RAJAR (Radio Joint Audiences Research), which is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.
Audience profile for 2015:
RQTV framework
-Reach: the extent to which the BBC services are used by the audiences
-Quality: measured in terms of audience perception
-Impact: BBC's content delivers the BBC's public services
-Value for money: performance alongside cost
-weekly reach: number of people that listen to a station for at least 5 minutes in a given week
-Hours per listener: average number of hours listened per week
-Appreciation index- based on rating /100 from the BBC's pulse survey
-The BBC aims to reflect a diverse young audience for Radio 1: its service license 2016 says it should be, reflecting and representing the whole UK population
-Its presenter line-up, music and content should reflect the audience its targeting
-The station should host several line events each year which connects the stations directly with the listeners, like ethnic minorities
-9/10 adults listen to the radio each week, reach is increasing
-67% of adults who listen to the radio, listen to BBC Radio 1
-Radio is lost after a certain age group (25-34)
-ABC1 demographic listen to the radio more than C2DE demographic
-UK's BBC listeners has increased by 1.6%
-Radio listeners increase with age, more time to listen when 65+
-Reach has increased among black, asian and minority ethnic audiences amount the target age of 15-29
-median age of listeners has increased to 30 years old
Reaching Audiences
-People aged between 15-24 listened to just over 14 hours of radio per week last year, 7 hours less than the average adult, and 15% less than the decade earlier, according to broadcasting regulator Ofcom. Radio 1 is suffering because its core audience is turning away from live radio. Due to the arrival of steaming services
-42% of 15-24 year olds on social media follow their chosen radio stations social pages, compared to the 31% of those aged 25 or older.
-On YouTube, radio 1 has 3.5 million subscribers compared to Radio 2's 42,069
-Radio 2 has a larger live audience, however radio 1 has an overall larger audience as more people access it via social media
-The breakfast show has been losing audience numbers year-on-year since Grimshaw took over, but Grimshaw was brought in especially to develop larger audiences in its target range of 15-29 and shed the over 30's
-Radio 1's controller, Ben Cooper argued that the station should not be solely judged on RAJAR figures (because the majority of who listen to radio 1, listen on social media rather than live)
-90% of the dip in Grimshaw's figures were from losing the over 30's
-Although the show has its lowest figures since RAJAR began, it is reflecting young people's media habits
Audience Interaction
Radio 1's remit is to entertain young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds, it should offer:
-a range of new music
-support emerging artists, especially these from the UK
-provide a platform for live music
-news, documentaries and advice campaigns should cover areas of relevance to young adults
-broadcast at least 40 new documentaries each year
-offer at least 2 major social action campaigns across daytime and online each year, together with a number of other initiatives
The programme often have the audience on the phone, chosing the music, interacting etc.
The 'mates around the table' collective presentation style and mode of address makes the audience feel as if they're a part of the friend group
Social media is an obvious way where the radio interacts with the audience
Radio 1's website should be the main point of interaction for the radio 1 audience
The station should make an effort to source and link out to external content which is deemed of public value interest to its audience
YouTube should be used as a means of showcasing the best of radio 1 as a way to increase the audience
one video is allowed to be uploaded to youtube withing 24 hours
Twitter&Facebook = personal, social, health, financial or educational
bbc iplayer channel
Monday-Thursday 6.30am-10am
It ran six days a week until february 1968, then 5 days until June 2018, then the current monday-thursday (to aim at a more working audience)
Chris moyles (8 years on the show), before nick grimshaw who was on the show for 5 years, recently passed on to greg james (20 august 2018)
The changed happened to appeal to more of a younger generation
In july 2012 grimshaw was announced to replace chris moyles
grimshaw attracted criticism from magic radio breakfast presenter neil fox
october 2013 is was reported that grimshaw had klost one million listeners (purposely to remove the older audience)
in 2014 grimshaw had gained 70,000 listeners
Ben cooper- station controller- congratulated nick on appealing to a more youthful audience and removing the older audience
grimshaw lost the song 'candy' by robbie williams as it was seen as a song for the over 30's rather than the target audience of 15-29
greg james is a younger man and may have been chosen to present the radio 1 breakfast show to carry on the target audience of the younger market.
Audience are categorised and measured by RAJAR (Radio Joint Audiences Research), which is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.
Audience profile for 2015:
RQTV framework
-Reach: the extent to which the BBC services are used by the audiences
-Quality: measured in terms of audience perception
-Impact: BBC's content delivers the BBC's public services
-Value for money: performance alongside cost
-weekly reach: number of people that listen to a station for at least 5 minutes in a given week
-Hours per listener: average number of hours listened per week
-Appreciation index- based on rating /100 from the BBC's pulse survey
-The BBC aims to reflect a diverse young audience for Radio 1: its service license 2016 says it should be, reflecting and representing the whole UK population
-Its presenter line-up, music and content should reflect the audience its targeting
-The station should host several line events each year which connects the stations directly with the listeners, like ethnic minorities
-9/10 adults listen to the radio each week, reach is increasing
-67% of adults who listen to the radio, listen to BBC Radio 1
-Radio is lost after a certain age group (25-34)
-ABC1 demographic listen to the radio more than C2DE demographic
-UK's BBC listeners has increased by 1.6%
-Radio listeners increase with age, more time to listen when 65+
-Reach has increased among black, asian and minority ethnic audiences amount the target age of 15-29
-median age of listeners has increased to 30 years old
Reaching Audiences
-People aged between 15-24 listened to just over 14 hours of radio per week last year, 7 hours less than the average adult, and 15% less than the decade earlier, according to broadcasting regulator Ofcom. Radio 1 is suffering because its core audience is turning away from live radio. Due to the arrival of steaming services
-42% of 15-24 year olds on social media follow their chosen radio stations social pages, compared to the 31% of those aged 25 or older.
-On YouTube, radio 1 has 3.5 million subscribers compared to Radio 2's 42,069
-Radio 2 has a larger live audience, however radio 1 has an overall larger audience as more people access it via social media
-The breakfast show has been losing audience numbers year-on-year since Grimshaw took over, but Grimshaw was brought in especially to develop larger audiences in its target range of 15-29 and shed the over 30's
-Radio 1's controller, Ben Cooper argued that the station should not be solely judged on RAJAR figures (because the majority of who listen to radio 1, listen on social media rather than live)
-90% of the dip in Grimshaw's figures were from losing the over 30's
-Although the show has its lowest figures since RAJAR began, it is reflecting young people's media habits
Audience Interaction
Radio 1's remit is to entertain young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds, it should offer:
-a range of new music
-support emerging artists, especially these from the UK
-provide a platform for live music
-news, documentaries and advice campaigns should cover areas of relevance to young adults
-broadcast at least 40 new documentaries each year
-offer at least 2 major social action campaigns across daytime and online each year, together with a number of other initiatives
The programme often have the audience on the phone, chosing the music, interacting etc.
The 'mates around the table' collective presentation style and mode of address makes the audience feel as if they're a part of the friend group
Social media is an obvious way where the radio interacts with the audience
Radio 1's website should be the main point of interaction for the radio 1 audience
The station should make an effort to source and link out to external content which is deemed of public value interest to its audience
YouTube should be used as a means of showcasing the best of radio 1 as a way to increase the audience
one video is allowed to be uploaded to youtube withing 24 hours
Twitter&Facebook = personal, social, health, financial or educational
bbc iplayer channel
Monday-Thursday 6.30am-10am
It ran six days a week until february 1968, then 5 days until June 2018, then the current monday-thursday (to aim at a more working audience)
Chris moyles (8 years on the show), before nick grimshaw who was on the show for 5 years, recently passed on to greg james (20 august 2018)
The changed happened to appeal to more of a younger generation
In july 2012 grimshaw was announced to replace chris moyles
grimshaw attracted criticism from magic radio breakfast presenter neil fox
october 2013 is was reported that grimshaw had klost one million listeners (purposely to remove the older audience)
in 2014 grimshaw had gained 70,000 listeners
Ben cooper- station controller- congratulated nick on appealing to a more youthful audience and removing the older audience
grimshaw lost the song 'candy' by robbie williams as it was seen as a song for the over 30's rather than the target audience of 15-29
greg james is a younger man and may have been chosen to present the radio 1 breakfast show to carry on the target audience of the younger market.
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